ColourPop, has been one of my go-to makeup brand for a while now. Since their launch in 2014, the successful brands offers an extensive line of products; ranging from matte lipsticks, highly pigmented eye shadows, the always sold-out concealers, and let’s not forget their collabs. As a makeup junkie and mother, I’m always in the search for new affordable brands. With prices starting at $5 for most products and ongoing sales, this wallet friendly brand has an option for anyone. Did I mention that they are also cruelty-free?!